About This Book

This book introduces anybody who is interested in learning about marketing to content and practice activities in marketing. Each chapter suggests readings, followed by H5P activities to practice the concepts. Additional readings of textbooks or OER are always encouraged to improve the student’s knowledge in this field.

While the sections of various Open Textbooks suggested here specifically prepare you for the practice exercises, we recommend engaging with all the content in the textbooks and OER listed here. If you have access to an academic library, many academic journals are available to you; these resources can provide insights into current research and the development and application of the concepts to current situations and business environments.

Use Instructions:

We recommend this course to anybody who might encounter marketing in their work or business operations. We have compiled the most important concepts in marketing, providing links to essential readings and to activities to practice the concepts. All readings are Open Resources, eliminating the need to buy any textbooks or other books.

Note that this book is only an introduction. If you would like to study these topics further or learn more about specific areas that may apply to your work, you can continue your marketing education after completing this course. Some knowledge areas you can look into are retail marketing, digital marketing, marketing research, tourism marketing, B2B marketing or small business marketing. A multitude of resources are available in any library or from publishers directly.