Acknowledgements
The Open Press
The Open Press combines TRU’s open platforms and expertise in learning design and open resource development. TRU Open Press supports the creation and reuse of open educational resources, while encouraging open scholarship and research.
Land Acknowledgement
Thompson Rivers University (TRU) campuses are situated on the traditional lands of the Tk’emlúps te Secwépemc (Kamloops) and the T’exelc (Williams Lake) within Secwepemcúl’ecw, the traditional and unceded territory of the Secwépemc. The rich tapestry of this land also encompasses the territories of the St’át’imc, Nlaka’pamux, Tŝilhqot’in, Nuxalk, and Dakelh. Recognizing the deep histories and ongoing presence of these Indigenous peoples, we express gratitude for the wisdom held by this land. TRU is dedicated to fostering an inclusive and respectful environment, valuing education as a shared journey. The TRU Open Press, inspired by collaborative learning on this land, upholds open access principles, and freely accessible education for all.
Resource Development Team 2024
Authors: Dr. Biggi Weischedel, PhD
Publishing Manager: Dani Collins, MEd
Copy Editing: Kaitlyn Meyers, BA
Production: Jessica Obando Almache, BCS
Resources
Marketing Moments by Dr. Biggi Weischedel has been created from a combination of original content and materials compiled and adapted from a number of open text publications, including:
- Principles of Marketing
- Albrecht, M. G., Green, M., & Hoffman, L. (2023). Principles of marketing. OpenStax. https://openstax.org/books/principles-marketing/pages/preface.
- Introduction to Consumer Behaviour
- Niosi, A. (2021). Introduction to consumer behaviour. BCcampus. https://opentextbc.ca/introconsumerbehaviour/.
- Principles of Marketing – H5P Edition
- Principles of marketing – H5P edition. (2022). BCcampus. https://opentextbc.ca/principlesofmarketingh5p/.
- Writing for Strategic Communication Industries
- Roberts, J. (2016). Writing for strategic communication industries. Ohio State University. https://ohiostate.pressbooks.pub/stratcommwriting/.
- Fundamentals of Business, 3rd edition
- Skripak, S. J., & Poff, R. (2020). Fundamentals of business (3rd ed.). Pamplin College of Business, Virginia Tech Publishing. https://pressbooks.lib.vt.edu/fundamentalsofbusiness3e/.
Media Attributions
Cover Image: Group of people walking near high-rise buildings (https://unsplash.com/photos/group-of-people-walking-near-high-rise-buildings-LEikIOMSxfs?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) by Andre Benz, via Unsplash, is used under the Unsplash (https://unsplash.com/license) license.
Readings Bullet Point List Image: Read (https://thenounproject.com/icon/read-1902637/) by faisalovers, via Noun Project, is used under the CC BY 3.0 (https://creativecommons.org/licenses/by/3.0/) license.
