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Acknowledgements
Accessibility
About This Book
Chapter 1 – Basics of Marketing
Chapter 2 – Evaluating the Internal and External Environments
Chapter 3 – Consumer Purchase Decisions
Chapter 4 – B2B Markets
Chapter 5 – Segmentation, Targeting, and Positioning
Chapter 6 – Branding and Packaging
Chapter 7 – The Product Life Cycle
Chapter 8 – Distribution Channels
Chapter 9 – Data Gathering
Chapter 10 – PR, Advertising and Personal Selling
Chapter 11 – Integrated Marketing Communications
Chapter 12 – The Marketing Plan
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Marketing Moments Copyright © by Dr. Biggi Weischedel, TRU Open Press is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.