Accessibility
The web version of Marketing Moments has been designed to meet Web Content Accessibility Guidelines 2.0, level AA. In addition, it follows all guidelines in Appendix A: Checklist for Accessibility of the Accessibility Toolkit – 2nd Edition.
Includes:
• Easy navigation. This resource has a linked table of contents and uses headings in each chapter to make navigation easy.
• Accessible links. All links use descriptive link text.
Accessibility Checklist
| Element | Requirements | Pass |
| Headings | Content is organized under headings and subheadings that are used sequentially. | Yes |
| Images | Images that convey information include alternative text descriptions. These descriptions are provided in the alt text field, in the surrounding text, or linked to as a long description. | Yes |
| Images | Images and text do not rely on colour to convey information. | Yes |
| Images | Images that are purely decorative or are already described in the surrounding text contain empty alternative text descriptions. (Descriptive text is unnecessary if the image doesn’t convey contextual content information.) | Yes |
| Tables | Tables include row and/or column headers with the correct scope assigned. | N/A |
| Tables | Tables include a title or caption. | N/A |
| Tables | Tables do not have merged or split cells. | N/A |
| Tables | Tables have adequate cell padding. | N/A |
| Links | The link text describes the destination of the link. | Yes |
| Links | Links do not open new windows or tabs. If they do, a textual reference is included in the link text. | Yes |
| Links | Links to files include the file type in the link text. | N/A |
| Video | All videos include high-quality (i.e., not machine generated) captions of all speech content and relevant non-speech content. | N/A |
| Video | All videos with contextual visuals (graphs, charts, etc.) are described audibly in the video. | N/A |
| H5P | All H5P activities have been tested for accessibility by the H5P team and have passed their testing. | Yes |
| H5P | All H5P activities that include images, videos, and/or audio content meet the accessibility requirements for those media types. | N/A |
| Font | Font size is 12 point or higher for body text. | Yes |
| Font | Font size is 9 point for footnotes or endnotes. | N/A |
| Font | Font size can be zoomed to 200% in the webbook or eBook formats. | Yes/No |
Known Accessibility Issues and Areas for Improvement
- Chapter 4: The “Types of B2B Buyers” H5P activity (H5P ID=”14″) may not be accessible with a keyboard for those who use assistive technology (such as a screen reader).
- Chapter 8: The Channel Partner activity (H5P ID=”21″) may not work well in a phone and may not be accessible. If you are using assistive technology, such as a screen reader, try using it with a keyboard only.
This section is adapted from the Accessibility Toolkit – 2nd Edition by BCcampus, licensed under CC-BY.
Other Formats Available
- This Open Education resource is a web-first resource. However, in addition to the web version, this book is available in PDF (for digital distribution) or EPUB (for eReaders) format. The Digital PDF has passed the Adobe Accessibility Check.
